BTW Co. Purple Shampoo for Silver, Gray & Blonde Hair: Brighten & Remove Yellowing Tones, Sulfate & Paraben-Free – Cruelty-Free for Color-Treated & Natural Hair (Unscented, 8 Ounce)

The founder of The By The Way Company, a woman who started going gray in her mid-twenties, experienced the messy, time-consuming, and expensive process of coloring her hair. After developing a severe allergy to common hair dye ingredients, she made the decision to embrace her natural hair color after ten years of coloring. This frustration led her to create The BTW Co. with the goal of providing affordable hair care products made with more natural ingredients that still produce fantastic results.

The BTW Co.'s PURPLE SHAMPOO is designed to effectively remove yellowing and brassy tones from white, silver, and blonde hair. The gentle plant-based conditioning formula, including a proprietary blend of ingredients, provides exceptional softness and moisture. The product is also lightly fragranced to accommodate customers with sensitivities to strong perfumes. Safe for all hair types, all BTW Co. products are Leaping Bunny certified and cruelty-free, as they are always free from silicones, parabens, sulfates, phthalates, and synthetic fillers.

For maximum results, it is recommended to use the Purple Shampoo in conjunction with The BTW Co.'s Purple Conditioner for Silver and Blonde Hair. Elevate Brilliance with Purple Shampoo: Bring out the natural radiance of your silver and white hair.

Bid Adieu to Yellowing Struggles: Combat yellow tones and restore your hair's vibrant charm.

Unmatched Nourishment for Color-Treated and Silver Hair: Replenish and revitalize your hair, leaving it soft, supple, and captivating.

Delight in Plant-Powered Excellence: Experience a gentle yet effective cleanse enriched with nature's goodness.

Cruelty-Free Commitment that Shines: Enjoy beautifully moisturized hair while taking a stand against animal testing. Join us in our cruelty-free journey approved by Leaping Bunny.

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